A dark, moody room with soft daylight from the left. A ceramic vase filled with pale, drooping flowers sits on a black table. A teacup and tray are nearby. A dim painting hangs on the wall, blending into the shadowy background.
A serene bedroom with cream walls, a curved ceiling painted sky blue, art arranged above a beige bench, a bed with patterned pillows, a tray with tea and flowers, and a wall-mounted metallic sculpture to the right. Soft lighting enhances the cozy, elegant decor.
A geometric, dark brown coffee table with sharp angles sits on a gray textured rug in front of a dark upholstered sofa. On the table are two stacked books and a small, round, dark vase. The scene is minimalist and modern.
Tall, abstract bronze sculpture of a walking human figure stands near a large window. A floor vase with twisted branches is nearby, and soft natural light fills the modern, minimalist room with neutral walls and clean lines.
BETH Inc.

Overview

BETH Inc. is a full-service interior design firm based in San Francisco, California, founded and led by Beth Martin. Formerly known as Martin Group, the firm creates considered residential and commercial environments for high-profile clients across the West Coast, bringing together beauty, impact, and meaning through a distinctly personal approach to design. Beth Martin draws on more than 20 years of experience and is recognized for chic, bohemian-casual interiors that reflect the ease, warmth, and inventive spirit of the West Coast.

Known for spaces that feel both elevated and deeply livable, BETH Inc. approaches each project as an expression of its client: who they are, how they live, and where they want to be. The firm’s work has been recognized by ELLE DECOR, which named Beth Martin to its A-List, and by the San Francisco Design Center, where she received a Designer of Distinction Award in the Residential/Creative Spaces category. Beth Martin was also selected to design the living room for ELLE DECOR’s Modern Life Concept House in Chelsea, New York.

Areas Served

BETH Inc. serves clients throughout San Francisco, the Bay Area, and the West Coast, with particular experience serving high-profile residential and commercial clients. Based in San Francisco, California, the firm also works with clients beyond the region on projects ranging from urban dwellings to country homes and other highly individual environments.

Whether shaping a primary residence, a second home, or a creative commercial setting, BETH Inc. brings a consistent level of discretion, collaboration, and design rigor to every location. The result is an environment that feels connected to its setting while remaining unmistakably personal to the people who inhabit it.

Services

BETH Inc. provides full-service interior design for high-end residential and commercial spaces. The firm guides projects from initial concept and design direction through space planning, furniture and material selection, custom furnishings, decorative details, and final installation—creating interiors with a sense of consideration, beauty, and style.

Over many years, Beth Martin and the BETH Inc. team have cultivated an extended network of skilled contractors, craftspeople, furniture makers, and sewers. This collaborative approach allows the firm to develop highly tailored interiors, pairing imaginative design ideas with the practical expertise required to bring custom spaces to life.